Makes sense to me.
Better to eat "real food" (i.e. unprocessed) and using nutritious ingredients rather than the VLCD shakes, bars, soups and desserts which have come out of a packet, and are a food-like product.
Personally I'd much rather have a salad with some protein rather than eat those products.
"Be Fit Food, founded by clinical dietitian Kate Save and bariatric surgeon Dr Geoff Draper, was born out of the pair’s frustration with clients using “shake diets” to attempt to lose weight before surgery.
The company sells tailored, prepackaged meals based around the ketogenic diet — high fat, moderate protein, low carbohydrate — which forces the body to rapidly burn fat.
Unlike competitors such as Lean Cuisine and Weight Watchers, Be Fit Foods claims to be the only company in the market that uses a “science-first” approach, starting with the required formula of macronutrients and working backwards to create the recipes."
[url=http://www.news.com.au/finance/small-business/lose-10-kilos-in-two-weeks-be-fit-food-scores-300000-investment-on-shark-tank/news-story/39ad4a6220a713a3dc5126161c346e90#itm=newscomau|finance|right-now-in-|0|Shark Tank Australia 2017%3A Be Fit Food scores %24300K from Jan...|story|Karl on Australia Day%3A %E2%80%98It must change%e2%80%99&itmt=1502837924978]http://www.news.com.au/finance/small-business/lose-10-kilos-in-two-weeks-be-fit-food-scores-300000-investment-on-shark-tank/news-story/39ad4a6220a713a3dc5126161c346e90#itm=newscomau|finance|right-now-in-|0|Shark Tank Australia 2017%3A Be Fit Food scores %24300K from Jan...|story|Karl on Australia Day%3A ‘It must change’&itmt=1502837924978[/url]
